1. Andre “DR Dre” Young( $110million)
Cash Kings 2012: Hip-Hop's Top Earners
With $110 million in pretax earnings, Dr.
Dre is this year’s Hip-Hop Cash King—thanks largely to his Beats headphone
line. He’s not the only one on the list who banks the bulk of his bucks outside
the recording studio.
His long-awaited album, Detox, is
still on the shelf, but Dre still rakes in cash from old albums, production and
the occasional concert. And then there’s that headphone line.
2. Sean
"Diddy" Combs ($45 million)
It’s been 15 years since his creative opus, No
Way Out, but Diddy still continues to earn from a variety of non-musical deals—namely
a share of profits from Diageo’s Ciroc vodka.
3. Shawn "Jay-Z" Carter($38million)
Beyonce’s Husband continues to pull in proceeds from music( Touring in support of his album with Kanye West) and business(Deals with Budweiser and others). For more check out Empire state of Mind: How Jay –Z Went From Street Coner To Coner Office
4. Kanye West ($35 million)
The rapper-producer had a big hit with his
Jay-Z collaboration Watch the Throne and the ensuing tour; he also
designs shoes for Nike and a line of women’s clothing.
5. Dwayne "Lil Wayne" Carter ($27
million)
The diminutive rhymester’s latest album, Tha
Carter IV, sold a million copies in its first week; he also launched clothing
line Trukfit and a partnership with Pepsi’s Mountain Dew.
6. Aubrey Drake Graham ($20.5 million)
The former Degrassi star’s
sophomore album moved 631,000 copies in its opening week, fueling his lucrative
Club Paradise Tour. He also shills for Sprite and Kodak.
37. Bryan "Birdman" Williams ($20
million)
He’s the co-founder and chief of Cash Money
Records—home to listmates Lil Wayne, Drake and Nicki Minaj—and adds to his
coffers with other ventures including clothing and vodka.
8. Nicki Minaj ($15.5 million)
Performances at the Super Bowl and the
Grammys helped raise her profile while a new album, extensive touring and
endorsements with Pepsi and others lined her pocketbook.
9. Marshall "Eminem" Mathers ($15
million)
Sometimes music is enough. Eminem sold more
albums last decade than any artist in the world, and continues to cash in from
his extensive back catalog and occasional tour dates.
10. Christopher "Ludacris" Bridges
($12 million)
The multihyphenate mogul’s non-musical
ventures include Conjure cognac, headphone line Soul, voiceovers for RadioShack
and roles in movies such as Fast Five and New Year’s Eve. For
more, read "Ludacris Dreams: A Rap Mogul Diversifies."
11. Pitbull ($9.5 million)
The self-proclaimed "Mr.
International" has been making money all around the world, pulling in
millions from touring, record sales and endorsements with the likes of Kodak
and Dr. Pepper.
12. Rick Ross ($9 million, tie)
The portly Maybach Music Group boss banks
big bucks from concerts, record sales and his aforementioned label.
12. Wiz Khalifa ($9 million, tie)
After exploding onto the mainstream scene in
recent years, the Pittsburgh-bred rapper has continued to milk his image as an
herbal enthusiast, helping him to healthy merch and album sales.
14. Snoop Lion ($8.5 million)
The artist formerly known as Snoop Dogg is
in the midst of a rebirth as a reggae artist -- and continues to rake in cash
from a wide range of activities including album sales, touring and
endorsements.
15. 50 Cent ($7.5 million)
Though the onetime top Cash King has fallen
from his VitaminWater-fueled peak, he still collects cash from sales of his
music, as well as G-Unit clothes and video games, SMS headphones and energy
shot Street King.
16. Swizz Beatz ($7 million, tie)
Though he's still not as well-known as his
wife, Alicia Keys, the multifaceted Swizz Beatz has been cashing in on
production credits and deals with the likes of Lotus and Reebok.
16. Pharrell Williams ($7 million, tie)
The sweet-singing superproducer continues to
earn big, thanks in part to new liqueur line Qream and his Billionaire Boys
Club clothing line, which partnered with Rocawear last year.
16. Young Jeezy ($7 million, tie)
His recent album, Thug Motivation 103:
Hustlerz Ambition, has sold more than 500,000 copies since its December
release; Jeezy adds to his coffers with touring and a clothing line.
19. Mac Miller ($6.5 million)
Not yet old enough to legally drink, the
youthful emcee makes his Cash Kings debut on the strength of a rigorous touring
schedule and the first indie record to top the Billboard charts in over a
decade. For more, read "Mac Miller: Indie Music's Savior?"
20. Akon ($6 million, tie)
His latest album is still on hold, but the
Senegalese singer continues to collect cash from a range of ventures including
touring, production, a record label, a clothing line and a rumored diamond mine
in Africa.
20. Timothy "Timbaland" Mosley ($6
million, tie)
The portly producer makes the Cash Kings
list for the sixth year in a row, pulling in proceeds from a lengthy pack
catalog, new production credits and liqueur LeSutra. Up next: a new album that he believes will save hip-hop from itself.
20. Aaron "Tech N9ne" Yates ($6
million, tie)
Though not well-known to mainstream music
fans, this midwestern emcee racked up nearly 200 tour dates this year and earns
big from releases on his indie label, Strange Music.
Cash Princes: Honorable Mention
Wale barely missed the Cash Kings list (for
more, read "Inside Wale's Best Year Yet"), as did Roc Nation rapper J.
Cole, both pulling in close to $5 million on the year. Kid Cudi, Tyga and Lupe
Fiasco also had big years, but not enough to crack the top 20.
Money talks...
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