X factor boss Simon Cowell Launches his own brand of Ear phone

Just like Dr Dre's beat that you see on every bodies ear, another music mogul and heavy weight, Simon Cowell is set to compete with the other big names as he launched his new ear phone called "X" and made by Sony

My source ? well Simone Cowell, tweeted it himself.

See the tweet after the cut

Does this mean competiton with Dre Dre's Beats, well let's watch and see