A welcomed innovation in the
entertainment industry is here, as Nollywood movies will now be available on
major cable
television networks in
the U.S. courtesy of Brandcast Media, Inc. Nollywood, the
leader in the African movie industry, is currently the third-largest producer
of feature films in the world, ranking only behind Hollywood in the United
States and India's Bollywood as number two. Viewers of Time Warner, Cox, partners and affiliate
cable television networks will now
be able to watch Nollywood movies On-Demand starting February 1st, 2013. This will be a boon to millions of
cable subscribers of various
cultural orientations in the U.S., Canada and the Caribbean.
With the addition of
Nollywood movies to Cable TV content, Brandcast Media, Inc. aims
to generate crossover appeal through the exposure of this unique content to
over 40 million North American homes. The movies are carefully selected high
quality titles that will end the usual buyer's remorse viewers
experience with some Nollywood movies they purchase without preview. There
will be no endless parts, just one complete uninterrupted movie viewing
experience. With Cable, Nollywood fans that usually watch the movies online
will have no concerns about Internet speed or buffering, just
when the viewer is being captivated by the movie. About 80% of the movies to be
shown on ‘Nollywood Hits’ have never been seen.
Some of the high
quality productions to be featured on Nollywood Hits On Demand
include ‘Somewhere in Africa’, ‘Mind Games’, ‘Unwanted Guest’, ‘Married But
Living Single,’ etc., and will feature notable actors in the Nollywood Industry
such as Genevieve Nnaji, Van Vicker, Funke Akindele, Majid Michel, Joke Silva,
Omotola Jalade Ekehinde, Yvonne Nelson, and so many more.
“The distribution of Nollywood
movies on major Cable networks in the U.S. is the next logical stage in
the growth of the Nollywood Movie Industry. It's a dream come true
for the many talents in
the industry and the vindication of a culture often marginalized in the western
market; a real chance for bilateral acculturation and the consequent
achievement of crossover appeal for the movies as a cultural export from
Africa. Now the world will see the real life and style of Africa in the
comfort of their homes”. - Perry Umoh, President & CEO, Brandcast Media Inc.
As a legitimate global distribution
channel, Nollywood on major cable television networks will be an emergent
answer to Nollywood’s rampant piracy and lack of
investment and theatrical release interest. Nollywood’s presence on U.S. cable
network giants will impact positively the industry’s revenue growth and
address existing piracy issues. These select Nollywood movies will be available
On Demand at $3.95 each.
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