Last week, talk show veteran and founder of the OWN network, Oprah Winfrey, surprised audiences when she sat down for a two-part interview with the Kardashians, as part of her latest television venture, “Oprah’s Next Chapter.”
But this week, Winfrey prompted jaws to drop a little more when it was revealed that she was joining forces with the reality television family to appear on their highly-rated E! show “Keeping Up With the Kardashians,” making the most of the footage filmed for the interview at mom Kris Jenner’s Los Angeles home.
Winfrey justified the appearance by saying that when she met Khloe and Kim while interviewing them for her network, OWN, she respected them and fell in love.
But is there something a little off about this sudden bond between Winfrey, whose network has reportedly suffered disappointing ratings since its debut last January, and the reality family who ultimately shot to fame following the release of daughter Kim’s sex tape with singer Ray-J?
Is this Winfrey’s attempt to appeal to a younger demographic, or a ploy to bounce off the reality program’s sky-high ratings?
“Like them or not, America is fascinated with the Kardashian family, and it is only natural that Oprah would appear with a younger celebrity brand. The facts are that the Kardashians garner regular impressive ratings for E! and Oprah needs to do anything she can to attract ratings for her far less successful network,” Ronn Torossian, CEO of 5WPR and author of the PR book “For Immediate Release.” “Oprah isn’t on a major network anymore, and anything she can do on-air to attract increased media attention could help spark audience numbers. Kim too is a mega-marketer, and she will push the Oprah relationship widely. ”
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